It's short for 'Proof of Attendance Protocol', a special type of NFT given only to participants at an event, course, or activity. Essentially, it is a secure digital badge of honor or recognition for having been present.
Although the initial idea was just as a tool of digital recognition, POAP use cases now extend into building brand equity and rewarding and driving loyalty.
For example, guests from your events with specific combinations of POAPs can be rewarded automatically with a new NFT offering them a discount, or access to something new - the possibilities are growing all the time.
POAPs are still pretty new, but already some organisations you might have heard of are using them including: Adidas, Lollapalooza, the US Open and (our favourite) Christian Louboutin
Of course we'd love to tell you more about it!
We deliver across the full life-cycle of creating, distributing and managing your POAP drop.
We're based in Dubai with a highly experienced team drawn from the digital and creative industries. Our team have previously worked for organisatons including Ogilvy, Capgemini, Thomson Reuters, Kearney, Booz Allen and also have multiple start-ups under their belts.
Analysing your target guests we design the drop and co-create the POAP artwork together with you
We set up the unique POAP minting codes and the devices we'll use for the drop
We distribute POAPs to your guests live at your event using NFC devices, QR code kiosks - fixed or roaming - or a couple of other ways
Post event we can deliver analysis, further airdrops and other types of follow up
Ready to start your next POAP project with us?
That's great! Send us an email and we'll get back to you as soon as possible!
